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Unleashing Confidence and Self-Expression with Fashion: The Power of Clothing Choices
At Krimson Klover, we believe that fashion should be both functional and fabulous. Our mission is to create high-quality clothing that combines style with performance, ensuring that you don't have to compromise on one for the other. To delve into this topic further, we spoke with our founder, Rhonda Swenson, who shared her insights on how personal styles celebrate individuality, and how something as simple as a sweater can empower us to pursue our passions.
Question: What drew you to the women’s apparel industry, and what do you love about it?
Answer: My passion for the ski industry was ignited when I spent a memorable season working in Vl after college. Skiing on pristine snow under my skis brought an unparalleled sense of joy that solidified my desire to connect more people with this exhilarating experience. Over time, my career has expanded beyond skiing into broader industries where I get to create high-quality and stylish apparel for women who enjoy the outdoors.
Question: Where does design inspiration come from?
Answer: Inspiration is everywhere. My yearly excursions to London uncover a wealth of ideas from street fashion, art galleries, and stunning knitwear that epitomizes creativity in England. Japan's recent trip was equally transformativeits beauty left an indelible mark on my designs for the upcoming season.
Question: How does design evolve from concept to creation?
Answer: The journey starts with a seed of inspiration or a feeling. I draw upon various sources and create sketches around these ideas. Upon liking one sketch, we transform it into a digital blueprint that focuses on size, balance, yarn type, color palettes, etc., collaborating closely with our factory partners who bring these designs to life through knitting.
Question: Why do you incorporate bold patterns, vibrant colors, and original illustrations in your apparel?
Answer: My love for Texas is deeply rooted in the appreciation of patterns and colors that radiate energy and joy. These elements resonate widely among women, making each design not just a garment but an embodiment of happiness.
Question: How does partnering with artists enhance your fashion line?
Answer: The artists we collaborate with are masters in their field, translating their vision onto our clothing lines. Their unique designs breathe life into our apparel, making it more than wearable art, but a statement about personal expression.
Question: What does Live Boldly signify to you?
Answer: It's an exhortation to seize opportunities, embrace your best self, explore new passions, and embark on exciting adventures. This phrase embodies the spirit of our brand cultureencouraging everyone to step outside their comfort zones and chase their dreams.
Question: Why is it crucial for people to feel good in their clothing?
Answer: Fashion serves as a powerful medium through which individuals can express themselves, reflecting their identity, personality, and creativity. Wearing an outfit that boosts confidence makes one believe they are capable of anything, offering an empowering sense of self-worth.
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